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Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus. FCB London worked with artist Alma Haser to create “Congested Portraits”, Haser used paper folding techniques to ‘scrunch’ the subject’s face within a tissue to depict how congestion actually feels. When the tissue is unscrunched, the face is revealed, showing the benefit of Easy Breathe Tissues.
CREDITS
CLIENT : Kleenex / Kimberly Clark
Artist & Photographer: Alma Haser
Videographer & Animator: Todd Macdonald
Director/Production Co: Institute Artist
Casting: Lucy Howell
Hair: Jamie Mccormick
Makeup: Jose Bass
Stylist: Ben James Adams
Production: Kitty Lineker
Agency: FCB London
Designer: Anne-Marie
Art Director: Vivien Decombe
Producer: Dai Davidson
Creative Directors: Rob Farren & Ben Perez Usher
Kleenex Easy Breathe introduces a unique, capsule-burst technology that, when scrunched before use, releases the scent of menthol and eucalyptus. FCB London worked with artist Alma Haser to create “Congested Portraits”, Haser used paper folding techniques to ‘scrunch’ the subject’s face within a tissue to depict how congestion actually feels. When the tissue is unscrunched, the face is revealed, showing the benefit of Easy Breathe Tissues.
CREDITS
CLIENT : Kleenex / Kimberly Clark
Artist & Photographer: Alma Haser
Videographer & Animator: Todd Macdonald
Director/Production Co: Institute Artist
Casting: Lucy Howell
Hair: Jamie Mccormick
Makeup: Jose Bass
Stylist: Ben James Adams
Production: Kitty Lineker
Agency: FCB London
Designer: Anne-Marie
Art Director: Vivien Decombe
Producer: Dai Davidson
Creative Directors: Rob Farren & Ben Perez Usher
